Auto Dealer News Net

For Immediate Release:

Impact Auto Media, the automotive Internet marketing company, offers Internet Geo Targeting solutions for automotive dealerships. The Internet has opened up a world of possibilities for dealerships. Most all franchise dealer groups have built websites suitable for generating leads and providing basic research information to consumers, and depending on dealership name and location may have good search engine rank positioning for local searches.

This is all well and good, but there are a number of questions you should ask yourself, firstly, what percentage of your car sales came from a local search on the Internet? If the answer is 10% then what if you could get another 10% simply by targeting the outlying regions around your dealership that are not present in your Internet search range? Well you can do just that. Specific Geo Targeting for your website can drive parts and service inquiries, as well as new and pre-owned car sales just the same way your local search presence does.

Says Marc King, CEO – Impact Auto Media “When you accelerate dealership awareness with Internet Geo Targeting you can expand your market share into places you have never reached through traditional means. Local markets are always surrounded by other outlying markets, and the Internet provides a platform for reaching into these competitor markets with superior messaging and services.”

You’ve invested heavily in creating a superior organization for your customers. Now take that good news all the way to your competitors doorstep by using the Internet to Geo target their territory and take the business right out from under them.

Implementing such a program is easy to do and seamless to the dealership. In other words Impact Auto Media will research, create, run, and measure the program success.  Internet Geo Targeting is just one of the strategies we can implement within our low cost Internet Marketing Assault Package.

Contact Impact Auto Media for more information.  www.ImpactAutoMedia.com

For Immediate Release:

Impact Auto Media the automotive Internet marketing company offers Internet Brand Building solutions for automotive dealerships.  The Internet plays a huge role in customer acquisition and retention for local dealerships. Recent studies of national auto sales have shown that 67% of all car purchases are first researched on the web prior to a local dealership visit, and that 70% of all parts and service customers go to the web to research the local dealer before purchase.

This creates an excellent opportunity for dealers to exploit the web channel in strategic ways that can inspire consumer confidence and desire during local dealership Internet searches. By promoting search results with supportive, and positive messaging we can drive increased car sales and increased parts sales, and increased service appointments for your dealership. The impact of such a campaign can be dramatic. We have seen car sales increase 10-15% and parts and service orders increase 20-50% as a direct result of our dealership Internet brand building efforts.

In contrast we have also seen negative and misleading information posted by disgruntled customers or competitors do severe damage to online brand reputation, and all but destroy any chance for the dealership to gain a foothold in the lucrative online search sales market. Our brand building efforts can help flood the search results with positive news and reviews to offset these negative factors.

Says Marc King, CEO – Impact Auto Media “The opportunity to accelerate dealership awareness as well as promote a positive voice that inspires consumer confidence in the dealership is too great and valuable to ignore. With potential increased car sales of 10-15% and parts and service sales of 20-50% the time is now for dealerships to get onboard with strategic Internet brand building.”

Implementing such a program is easy to do, and seamless to the dealership. In other words, Impact Auto Media will research, create, run, and measure the program success.  Internet Brand Building is but one of the strategies we can implement within our low cost Internet Marketing Assault Package.

Contact Impact Auto Media for more information.  www.ImpactAutoMedia.com

For Immediate Release:

Impact Auto Media, the automotive Internet marketing company offers comprehensive Internet reputation management solutions for automotive dealerships.  More and more dealerships are becoming aware that the Internet plays a larger role in customer acquisition and retention than ever before. In fact a recent study of national auto sales has shown that 67% of all car purchases were first researched on the web prior to the showroom visit.

This creates a massive opportunity for dealers to exploit the web channel, but also poses a danger when dissatisfied customers take their frustrations to the web in the form of negative blog posts, or bad reviews. Even the most customer friendly dealers will experience an occasional upset customer, and with high volume business in parts and service you can achieve 99% customer satisfaction, and still have a dozen or more customers who will take their grievances to the Internet.

Company research has found that negative online reviews are killing up to 40% of potential parts and service customer relationships for negative targeted dealerships.  The problem also gets worse in highly competitive markets where unscrupulous dealers may hire surrogates to attack the competition on the web. 

Says Marc King, CEO – Impact Auto Media “The anonymity of the web provides cover, and the impact on your business can be profound.  We have seen cases where aggressive online attacks have virtually shut down once thriving online service appointment registrations.”

The solution to this problem is to implement a strategic Internet reputation management program. A prolonged and sophisticated repositioning of news, reviews, and blog posts to push the negative material back into the nether pages of search engine results and instead promote a positive compelling internet search voice for the dealership.

The effect of the program can have a dramatic impact on sales and service appointments, and in many cases we see an improvement of 20-50% over pre-program activity.

Implementing such a program is easy and seamless to the dealer. In other words, Impact Auto Media will research, create, run, and measure the program success.  Internet Reputation Management is but one of the strategies we can implement within our low cost Internet Marketing Assault Package.

Contact Impact Auto Media for more information.  www.ImpactAutoMedia.com