SEO 3.0 for Automotive Dealers

Impact Auto Media raises the bar for auto dealer websites with cutting edge Internet Marketing Assault packages that go far beyond traditional SEO to target three critical SEO strategies that directly impact the automotive industry.

Internet Dealer Reputation Management
More and more dealerships are becoming aware that the Internet plays a larger role in customer acquisition and retention than ever before. In fact a recent study of national auto sales has shown that 67% of all car purchases were first researched on the web prior to the showroom visit. This creates a massive opportunity for dealers to exploit the web channel, but also poses a danger when dissatisfied customers take their frustrations to the web in the form of negative blog posts, or bad reviews. Read More…

Internet Dealer Brand Building
First impression is everything on the web. The Internet plays a huge role in customer acquisition and retention for local dealerships. Recent studies of national auto sales have shown that 67% of all car purchases are first researched on the web prior to a local dealership visit, and that 70% of all parts and service customers go to the web to research the local dealer before purchase. This creates an excellent opportunity for dealers to exploit the web channel in strategic ways that can inspire consumer confidence and desire during local dealership Internet searches. Read More…

Internet Dealer GEO Targeting
“When you accelerate dealership awareness with Internet Geo Targeting you can expand your market share into places you have never reached through traditional means. Local markets are always surrounded by other outlying markets, and the Internet provides a platform for reaching into these competitor markets with superior messaging and services.” Read More…

Contact Impact Auto Media today to discuss your potential.

SEO 3.0

Automotive SEO is a critical factor in the success of every car dealer’s Internet business. Whether your dealership employs an internal Internet business manager, or outsources your Internet business to a automotive Internet service provider, your top level managers need a quick and factual training session on the strategy and tactics of Automotive SEO. Only with this full understanding of Automotive SEO strategy and tactics can your dealership stay aware of the effectiveness and value of the service being provided.

Impact Auto Media has posted a comprehensive FREE resource for Auto Dealer Internet managers to gain the insight necessary to keep your Internet business on track. This Automotive SEO training is provided free of charge and is designed to be a quick reference for Internet business managers to equip themselves with the critical knowledge to make informed Automotive SEO decisions.

Follow this link to Get your FREE Automotive SEO Training

Sonnen Porsche, an authorized Premier Porsche dealer in Marin County, is centrally located to serve its customers in San Francisco to the south and Sonoma/Napa counties to the north. Porsche bestows the “Premier” designation on just a handful of Porsche dealers who excel at providing the level of quality experience that Porsche demands from their dealerships. 

Rediscover the thrill of driving with a new Porsche from Sonnen Porsche in Mill Valley, CA.

Sonnen Porsche has been continually recognized as the best sales and service provider of New Porsche cars, and SUV’s in Marin County. Sonnen Porsche also offers a large inventory of genuine Porsche Certified Pre-Owned vehicles.  Having delivered quality services to thousands of Northern California customers over the past few years Sonnen Porsche a #1 Premier Porsche Dealer and a customer satisfaction leader.

“Sonnen Porsche is the most popular Porsche dealer in Mill Valley, California (CA). At Sonnen Porsche we go beyond customer satisfaction. We are committed in achieving total customer delight.”

The Porsche experience is about refined power and quality craftsmanship. The thrill of driving is brought into full focus when you get behind the wheel of a Porsche. The beauty and performance of Porsche has won top honors for decades. “When buying a Porsche, one has in mind the illustrious heritage of these famous vehicles and wants to become a part of that history.”

Sonnen Porsche is the dealer of choice when shopping for a new or pre-owned Porsche for your driving pleasure.  

Customers respond , “I purchased a Porsche Boxter from Sonnen Porsche and was amazed at the level of service I received. The quality craftsmanship of this beautiful sports car is outstanding. The staff’s expert knowledge and quality service made the purchase experience a pleasure. I whole heartedly recommend Sonnen Porsche in Mill Valley”.

Sonnen Porsche receives hundreds of testimonials like this and takes great pride in offering the best Porsche dealership experience in Marin County.

To contact Sonnen Porsche call (415) 380-8000 or visit the website www.sonnenporsche.com

Sonnen Motors in San Rafael, a division of Sonnen Motor Group, a leading Audi & VW dealer serving all of Northern California has been winning the hearts and minds of thousands of happy customers in 2008.

Sonnen Motors delivers quality customer experience that outshines other dealerships with expert staff and the best price on New Audi & VW cars, and SUV’s. Sonnen Motors in San Rafael also offers genuine Audi & VW Certified Pre-Owned vehicles at the lowest prices you will find in San Rafael.  Having served thousands of Northern California customers over the past ten years Sonnen Motors is the Audi & VW sales and service customer satisfaction leader.

“Our professional staff is dedicated to creating a quality service relationship with every customer. We do what it takes and will go the extra mile to satisfy our customers. That’s the Sonnen Motors difference that makes us the Audi & VW sales leader.”

With the auto industry as a whole suffering under declining sales, Sonnen Motors in San Rafael bucks the trend by providing fuel efficient, dependable Audi & VW cars and SUVs. The Audi & VW brands have been rated #1 in customer satisfaction for dependability, reliability, and fuel economy for the past ten years, and Sonnen Motors in San Rafael has been providing quality customer service to thousands of happy Audi & VW car and SUV customers.

With fuel prices poised to remain at the $4.00 or more per gallon level, fuel efficiency tops the list of customer concerns. That being said, dependability is still a major factor in virtually all customer surveys.

So it is really no surprise that Sonnen Motors is the dealer of choice when shopping for a new Audi & VW car or SUV for your family or business.  

Customers rejoice, “I purchased a Volkwagen Jetta for my wife from Sonnen Motors in San Rafael and have been more than satisfied. Never a single problem in over 50,000 miles of commuting, and great fuel economy, which saves us money”.

The company receives hundreds of testimonials like this and ranks as the best dealership experience in San Rafael, CA.

To contact Audi & VW San Rafael Phone: (415) 460-4100 or visit the website www.sonnen.com .

Honda Santa Cruz, a leading dealership group serving all of Northern California delivers quality cars, service, and customer satisfaction to thousands of customers every month.

Honda Santa Cruz provides qualified customers with the industries best prices on New Honda Cars, Trucks, and SUV’s. They also offer an extensive inventory of genuine Honda Certified Pre-Owned vehicles at the lowest price.  Having served thousands of Bay Area customers over the past ten years Honda Santa Cruz is a premier Honda customer sales and service leader in Santa Cruz County.

“Customer service  is the number one priority for our staff. Our level of service customer satisfaction meets the highest standards. When it comes down to doing the best job we can do, we will make it work for the customer. That’s our customer satisfaction guarantee” says the company.

In these tough economic times with sales of cars and trucks being directly impacted by the rising price of fuel, Honda Santa Cruz reverses the trend by providing award winning fuel efficient, dependable Honda Cars, Trucks, and SUV’s. The Honda brand has been rated best of the best for dependability, reliability, and fuel economy for the past ten years, and Honda Santa Cruz has been at the forefront providing quality customer service to thousands of happy Honda customers.

With fuel prices poised to remain at the $4.00 or more per gallon level, gas mileage is at the top of customer concerns. So it is really no surprise that Honda Santa Cruz is the dealer of choice when shopping for a new Honda for your family or business.  

Customers spotlight quality service, “I purchased an Honda Pilot for for my wife, and was so impressed with the service at Honda Santa Cruz that I went back the following week and purchased a Honda S2000 for myself. The cars are truly well crafted and of the highest quality. I recommend Honda Santa Cruz to all my friends and colleagues.”

Honda Santa Cruz receives hundreds of testimonials like this every year and ranks as the best of the best dealership experience in Santa Cruz, California.

To contact Honda Santa Cruz Phone: 800-NEW-HONDA or visit the website www.hondasantacruz.com .

Automotive SEO offers dealerships the best ROI of any advertising medium. But there are common mistakes that dealers make that can derail your cost-to-benefit ratio for even the best performing automotive seo campaigns.

For Example: Automotive SEO is for the most part a set-and-forget service that can deliver excellent ROI but you must be aware that all of the critical SEO implementation will be completed within a few weeks. All too often the unscroupulous Automotive SEO provider will continue to bill unsuspecting dealers for Automotive SEO services long after the initial work is completed. While several months of reporting and adjustment may be advised in complex markets, most often the bulk of critical website SEO implementation is completed in the first weeks of engagement. Leaving the dealer blindly paying for a monthly bill for nothing more than a handful of auto generated reports.

Getting Your Automotive SEO ROI Under Control

Here are some steps you can take to correct this situation and get your Automotive SEO ROI back under control:

First, perform a thorough review of your current SEO services. If website optimization has been completed (usually within a few weeks of engagenet) you can safely terminate your contract with the SEO provider without negative impact.

Next, engage a company that provides long term extended Automotive SEO services, for example: Impact Auto Media has married their Automotive SEO service with a comprehensive Automotive Internet Marketing Assault program that goes far beyond the standard Automotive SEO implementation. This approach allows the dealership to extend Automotive SEO for Geo-Targeting, Brand Enhancement, and Reputation Management.

“We drive increased new and used car sales as well as parts and service appointments through a union of automotive SEO and internet marketing programs that are both effective and affordable for dealerships.” – Marc King, CEO Impact Auto Media

Impact Auto Media programs include total Automotive SEO treatment of the website but goe far beyond traditional SEO with full force PR syndication, Blog Review syndication and Feature Article distribution. The impact of this total marketing assault is a continual multi-message dominance of targeted keyword search results that is tailored to convey a brand impression of quality service, customer satisfaction and friendly, inviting atmosphere for the dealership.

About Impact Auto Media

Impact Auto Media offers turnkey package solutions providing total Automotive SEO and Internet Marketing for dealerships in competitive markets. Owned and operated by online marketing veteran Marc King, with executive Internet marketing operations experience that spans four continents, and over 15 years. Impact Auto Media is located in the heart of Silicon Valley, in San Jose, California. Contact Impact Auto Media for more information (www.impactautomedia.com)

Impact Auto Media the Automotive SEO company offering cutting edge Automotive SEO and Internet Marketing attributes its success to offering Automotive SEO and Internet Marketing through established auto industry channels.

Automotive SEO

Automotive SEO is predominantly a set-and-forget service that will in fact deliver results but all too often the Automotive SEO provider will continue to bill unsuspecting dealers for Automotive SEO services long after the initial work is completed. While several months of reporting and adjustment are sometimes needed, most often the totality of website SEO implementation is completed in the first weeks of engagement. Leaving the dealer blindly paying for a monthly bill that is producing no additional benefit.

This is why Impact Auto Media has married their Automotive SEO service with comprehensive Automotive Internet Marketing that goes far beyond the standard Automotive SEO implementation. This approach goes beyond Automotive SEO and over time empowers total domination of targeted search results within localized markets.

“We drive increased new and used car sales as well as parts and service appointments through a comprehensive union of automotive SEO and Internet marketing assault programs that are both effective and affordable for dealerships.” – Marc King, CEO Impact Auto Media

The standard program includes total Automotive SEO treatment of the website but goes far beyond traditional SEO with full force PR syndication, Blog post syndication and feature article distribution. The impact of this total marketing assault is a continual multi-message dominance of targeted keyword search results that is tailored to convey a brand impression of quality service, customer satisfaction and friendly, inviting atmosphere for the dealership.

About Impact Auto Media

Impact Auto Media offers turnkey package solutions providing total Automotive SEO and Internet search domination for dealerships in competitive markets. Owned and operated by online marketing veteran Marc King, with executive Internet marketing operations experience that spans four continents, and over 15 years. Impact Auto Media is located in the heart of Silicon Valley, in San Jose, California. Contact Impact Auto Media for more information (www.impactautomedia.com)

Sonnen Motors wants you to enjoy driving your car, and with gas prices soring to new heights every month, we thought you might benefit from these government recommended tips for improving your gas mileage.

These 4 simple steps can save you a lot of money.

In fact on an older vehicle with infrequent maintenance, these 4 simple steps can cut your gas bill by as much as 50%.

1. Keep Your Engine Properly Tuned

Fixing a car that is noticeably out of tune or has failed an emissions test can improve its gas mileage by an average of 4 percent, though results vary based on the kind of repair and how well it is done.

Fixing a serious maintenance problem, such as a faulty oxygen sensor, can improve your mileage by as much as 40 percent.

Fuel Economy Benefit: 4% Equivalent Gasoline Savings: $0.16/gallon

Fuel Economy Benefit: 40% Equivalent Gasoline Savings: $1.60/gallon

2. Check & Replace Air Filters Regularly

Replacing a clogged air filter can improve your car’s gas mileage by as much as 10 percent. Your car’s air filter keeps impurities from damaging the inside of your engine. Not only will replacing a dirty air filter save gas, it will protect your engine.

Fuel Economy Benefit: up to 10%

Equivalent Gasoline Savings: up to $0.40/gallon

3. Keep Tires Properly Inflated

If you’ve been following the news, this one has gotten a bit of publicity lately. You can improve your gas mileage by around 3.3 percent by keeping your tires inflated to the proper pressure. Under-inflated tires can lower gas mileage by 0.4 percent for every 1 psi drop in pressure of all four tires. Properly inflated tires are safer and last longer.

Fuel Economy Benefit: up to 3%

Equivalent Gasoline Savings: up to $0.12/gallon

4. Use the Recommended Grade of Motor Oil

You can improve your gas mileage by 1-2 percent by using the manufacturer’s recommended grade of motor oil. For example, using 10W-30 motor oil in an engine designed to use 5W-30 can lower your gas mileage by 1-2 percent. Using 5W-30 in an engine designed for 5W-20 can lower your gas mileage by 1-1.5 percent. Also, look for motor oil that says “Energy Conserving” on the API performance symbol to be sure it contains friction-reducing additives.

Fuel Economy Benefit: 1-2%

Equivalent Gasoline Savings: $0.04-$0.08/gallon

Note: Cost savings are based on an assumed fuel price of $3.96/gallon.

Honda Santa Cruz knows that safety is a primary concern in the car buying decision. That’s why Honda Santa Cruz is proud to be selling Honda vehicles. Honda has a rich heritage in both active and passive auto safety innovation. Honda has developed safety technologies that have set industry standard,and that superior safety is engineered into every Honda on the road today.

Leadership in Active Safety

Our customers view precise steering, taut handling and superb braking as features that make our vehicles fun to drive. And Honda’s racing heritage contributes to these great dynamic qualities.

But to Honda engineers, those same “go-stop-turn” characteristics are where safety begins, providing each vehicle with the dynamic ability to help our customers avoid collisions.

At Honda, these “active” safety measures traditionally include advanced suspension, brake and steering technologies, a clear field of vision for the driver—even displays, knobs and switches are located for easy operation to minimize distraction.

Honda and Acura vehicles achieve excellent handling and stability based on the fundamental design of our vehicles. Vehicle Stability Assist™ (VSA®) with traction control enhances handling stability and predictability especially in poor traction conditions (rain, snow, ice), to help you keep control during acceleration, cornering, and sudden collision-avoidance maneuvers. With minimal intrusion to the driving experience, many drivers may not even notice when VSA® is working.

Anti-lock brakes are standard equipment on all Honda and Acura models, to provide enhanced steering control under hard braking and in low-traction conditions. All Honda vehicles except the S2000 also come equipped with Electronic Brake Distribution (EBD), which automatically distributes brake forces to the wheels with the most stopping traction. Plus, Brake Assist Systems help recognize emergency braking situations and momentarily help apply brake force in a “panic stop” or until the driver releases the brakes.

Honda brought a sophisticated level of sporty handling and active safety to affordable passenger cars with independent suspensions that help control body movement in cornering and on bumpy surfaces. We apply this know-how to Honda and Acura light trucks as well.

Every Honda and Acura vehicle begins with a basic structure designed to be fundamentally safe, but we add advanced technology as standard equipment that can help the driver maintain control of the vehicle.

Leadership in Passive Safety

As part of our commitment to safety for everyone, Honda engineers have created advanced technologies that provide even more outstanding levels of protection in our cars and light trucks.

These “passive safety” technologies include sophisticated airbag systems and strong vehicle bodies that more efficiently manage crash energy should you be involved in a collision.

• Dual Stage, Dual Threshold Front Airbags
• ACE™ Body Structure
• Pedestrian Injury Mitigation
• Anti-Lock Braking System (ABS) with Electronic Brake Distribution (EBD)*
• Front Side Airbags
• Three Row Side Curtain Airbags with a Rollover Sensor System
• LATCH
• Rear Crush Zone
• 3-Point Seat Belts and Head Restraints
• Vehicle Stability Assist (VSA®) with Traction Control*

Dual Stage, Dual Threshold Front Airbags — Help minimize the potential for airbag injury while providing head and chest protection for the occupants in the event of a collision.

99 percent of the new Honda cars, SUVs and minivans purchased last year earned 5-star ratings** for both the driver and front seat passenger in NCAP frontal crash tests conducted by the National Highway Traffic Safety Administration (NHTSA). That’s a higher percentage than any other brand.

*Denotes “active” safety features.

†Except Honda S2000.

**Government star ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program (www.safercar.gov).

Honda Santa Cruz, a division of Ocean Honda a leading Honda dealer serving Santa Cruz, Watsonville, Los Gatos, Gilroy, Salinas, Monterey, and Carmel communities is winning customers’ hearts with quality cars and customer service.

Santa Cruz Honda delivers quality customer experience that outshines other dealerships with expert staff and the best price on New Honda cars, trucks, and SUV’s. Honda Santa Cruz also offers genuine Honda Certified Pre-Owned vehicles at the lowest prices you will find in Santa Cruz County.  Having served thousands of Santa Cruz customers over the past ten years Honda Santa Cruz is a Honda sales and service customer satisfaction leader.

“Our professional staff is dedicated to creating a quality service relationship with every customer. We do what it takes and will go the extra mile to satisfy our customers. That’s the Santa Cruz Honda difference that make us the Santa Cruz Honda leader.”

With the auto industry suffering under declining sales, Honda Santa Cruz bucks the trend by providing fuel efficient, dependable Honda cars and trucks. The Honda brand has been rated #1 in customer satisfaction for dependability, reliability, and fuel economy for the past ten years, and Honda Santa Cruz has been providing quality customer service to thousands of happy Honda car and truck customers.

With fuel prices poised to remain at the $4.00 or more per gallon level, fuel efficiency tops the list of customer concerns. That being said, dependability is still a major factor in virtually all customer surveys.

So it is really no surprise that Santa Cruz Honda is the dealer of choice when shopping for a new Honda car or truck for your family or business.  

Customers rejoice, “I purchased a Honda Pilot for my wife from Honda Santa Cruz and have been more than satisfied. Never a single problem in over 30,000 miles of commuting, and great fuel economy, which saves me money”.

The company receives hundreds of testimonials like this and ranks as the best dealership experience in Santa Cruz County.

To contact Honda Santa Cruz call1-800-NEW-HONDA or visit the website www.hondasantacruz.com .