Auto Dealer News Net

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YONKERS, New York – Consumer Reports has named Honda and Subaru best all-around vehicle makers in its annual auto issue, marking the fourth consecutive year Honda won top marks from the influential magazine.

The ratings are based on the magazine’s average road test scores and predicted reliability scores.

Chrysler fared the worst in the pack, though Consumer Reports recommended one of its vehicles, the Ram pickup. It did not recommend any Chrysler vehicles last year.

Honda and Subaru, both Japanese car makers, tied for first with an overall score of 77 out of 100 points in Consumer Reports’ ranking.

They were followed by Toyota and Hyundai. Nissan and Volkswagen tied for fourth with a score of 72.

YONKERS, New York - Consumer Reports has named Honda and Subaru best all-around vehicle makers in its annual auto issue, marking the fourth consecutive year Honda won top marks from the influential magazine.

The ratings are based on the magazine’s average road test scores and predicted reliability scores.

Chrysler fared the worst in the pack, though Consumer Reports recommended one of its vehicles, the Ram pickup. It did not recommend any Chrysler vehicles last year.

Honda and Subaru, both Japanese car makers, tied for first with an overall score of 77 out of 100 points in Consumer Reports’ ranking.

They were followed by Toyota and Hyundai. Nissan and Volkswagen tied for fourth with a score of 72.

– The Company Also Had Its Best October Sales for Subaru Forester, Legacy and Outback Models – 

Cherry Hill, N.J., November 3, 2009 - Subaru of America, Inc. announced record-breaking October sales. The company not only had its best October sales ever, but also had its best October sales for the Subaru Forester, Legacy and Outback models. 

The company sold 18,169 units in October 2009 versus 12,917 units in October 2008, resulting in a 41-percent gain year-over-year. Subaru had a 13-percent gain year-to-date with 176,590 units sold in 2009 versus 156,706 units sold in 2008. 

Sales for the following models broke all previous October records: the Subaru Forester had a 13-percent sales increase, the Subaru Legacy had a 112-percent sales increase and the Subaru Outback had a 175-percent sales increase.

“The launch of our Legacy and Outback products is gaining momentum and helping to fuel record sales, while the record breaking success of Forester continues,”  said Tim Colbeck senior vice president of sales, Subaru of America, Inc.  “On top of that the 2010 Subaru Outback received the MOTOR TREND Sport/Utility of the Year Award, making us the first brand with back to back winners of this award. Given this powerful momentum we expect our strong sales results to continue.” 

“Subaru products represent the best all-around package in the auto industry today, because of their AWD capability, top safety pick designations by the Insurance Institute of Highway Safety (IIHS) and significantly lower cost of ownership,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.  “In addition, the Subaru Outback and Forester models offer customers all of the utility of an SUV, but with the fuel economy of a passenger car. 

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel-efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards.  All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

Heather Ward
Subaru of America, Inc.
856-488-5093
hward@subaru.com

Michael McHale
Subaru of America, Inc.
856-488-3326
mmchale@subaru.com 

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Brought my Subaru Outback to Capitol Subaru in San Jose for a tune up and some front end work. The estimate was accurate and the work was completed in just two days. I am a very happy customer, good job guys.

Burt J.

The government C.A.R.S. (Cars Allowance Rewards Program) more commonly known as “Cash for Clunkers”  is a gold mine for dealers who have embraced the web and know how to act on late breaking opportunities like this.  While manufacturers have begun national marketing campaigns featuring the C.A.R.S. program, most dealers and consumers are simply at a loss to understand and embrace the rules and requirements.

There are however a few dealers who know how to approach this opportunity. Del Grande – Capitol Subaru in San Jose is one such dealer.  Having launched a comprehensive Cash for Clunkers Solution to educate and inform as well as influence customers car buying decision.

Says Marc King CEO Impact Auto Media, “Shaun Del Grande is one of the best web marketing dealers on the Internet, so it’s no surprise that his Capitol Subaru dealership is leading the industry with a real Cash for Clunkers web solution. The site is the work of www.Cash4ClunkersWebsites.com and represents what I would call a perfect solution for the C.A.R.S. roll-out.” 

“The Subaru site is a hybred solution providing interactive  information as well as instant reviews so it really captures the moment and purpose of the program, which is to improve the environment by removing older heavy polluting vehicles from the road.”

Early reviews of the Subaru campaign have been good and show the promise of this effort in real terms.

Some recent comments:

Dealers should visit www.Cash4ClunkersWebsites.com for full details.

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SAN JOSE - Capitol Hyundai - A new Hyundai promotion lets buyers lock in fuel prices at $1.49 for a year — if they’re willing to give up some other incentives in return. In addition to Hyundai Assurance, which guarantees the buyback of a vehicle after a job loss, the Korean car company now is locking in 12,000 miles worth of gasoline at $1.49 a gallon for people who purchase a new Hyundai by Aug. 31.

But the deal involves giving up $1,000 in rebates, so shoppers will have to do the math. At 30 mpg, Gas Lock would apply to 400 gallons of gasoline. So losing that $1,000 in rebates means that the customer would have to save $2.50 per gallon to break even. And, soon to come, a big marketing push alongside Hyundai Gas Lock to take advantage of the government’s cash for guzzlers program.

Joel Ewanick, Hyundai Motor America’s vice president of marketing, says, “That will be our focus the next 60 days.” Hyundai Gas Lock guarantees the price of gasoline for a year, or the number of gallons that equal about 12,000 miles. It includes every Hyundai vehicle except the base Accent and the Genesis sedan and Coupe.

The factory-issued debit card can be used at almost any gas station in the nation at $1.49 for regular, $1.64 for mid grade and $1.79 for premium. Hyundai will pay the difference.

Consumers also can take advantage of Hyundai’s cash rebates; but if they take Gas Lock, the rebates will be reduced by $1,000.

Del Grande Dealer Group has launched  www.cash4clunkerdealer.com to help customer understand and take advantage of the new government cash for clunkers buy back program.

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