C.A.R.S. Big Win for Some Dealers

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The government C.A.R.S. (Cars Allowance Rewards Program) more commonly known as “Cash for Clunkers”  is a gold mine for dealers who have embraced the web and know how to act on late breaking opportunities like this.  While manufacturers have begun national marketing campaigns featuring the C.A.R.S. program, most dealers and consumers are simply at a loss to understand and embrace the rules and requirements.

There are however a few dealers who know how to approach this opportunity. Del Grande – Capitol Subaru in San Jose is one such dealer.  Having launched a comprehensive Cash for Clunkers Solution to educate and inform as well as influence customers car buying decision.

Says Marc King CEO Impact Auto Media, “Shaun Del Grande is one of the best web marketing dealers on the Internet, so it’s no surprise that his Capitol Subaru dealership is leading the industry with a real Cash for Clunkers web solution. The site is the work of www.Cash4ClunkersWebsites.com and represents what I would call a perfect solution for the C.A.R.S. roll-out.” 

“The Subaru site is a hybred solution providing interactive  information as well as instant reviews so it really captures the moment and purpose of the program, which is to improve the environment by removing older heavy polluting vehicles from the road.”

Early reviews of the Subaru campaign have been good and show the promise of this effort in real terms.

Some recent comments:

  • Jason M. says: Great Program! I was able to take my old smoking F-250 off the road and get $4500 to put down on a Subaru Impreza for my daughter going off to college. Capitol Subaru service was great as well. Glad to see them out in front of this program and making it available to customers. I looked at a number of other dealerships who did not even know the program existed!
 
  • Julie A. says: An excellent way to better the environment by taking older heavy polluting vehicles off the road. I commend Capitol Subaru for taking part in saving the planet for our children.
 
  • Rudy G. says: This program is outstanding, I got $4500 for my old beat up Chevy Van and got a great deal on a new Subaru Impreza WRX, totally sweet!


Dealers should visit www.Cash4ClunkersWebsites.com for full details.

Posted on July 24th 2009 in Dealer News

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